All workPerformance Marketing · 2024

Luxury Footwear Brand

D2C footwear label (Meta Ads)

Meta AdsD2CScaling

Client

D2C footwear label (Meta Ads)

Tools

Meta Ads Manager, Meta Events Manager

The problem

The account was profitable but stuck: every attempt to increase spend dragged ROAS down with it. Classic scaling ceiling.

The approach

1Audited the ad account across timeframes to isolate what was actually working, not what looked busy
2Rebuilt the funnel with gender-specific ad sets, each showcasing a targeted slice of inventory instead of the whole catalog
3Replaced underperforming ad sets fast instead of nursing them
4Scaled spend gradually with continuous optimization, not a single large budget jump

The results

Ad spend increased 158.9%

Revenue grew 246.2%

ROAS improved 33.73% vs. the previous month

More work

Fixed broken tracking, then rebuilt the funnel to take daily orders from about 25/day to 70 to 100/day.

Google Ads was bleeding spend with nothing converting except brand search. Rebuilt it around Performance Max and quadrupled sales.

Want a result like this on your site or budget?