Tring: Celebrity Engagement Platform

The problem

The goal was more daily orders at a lower cost per transaction. But the site's tracking and pixel hygiene were broken enough to make optimization nearly impossible.

The approach

1. 1Rebuilt tracking infrastructure first: proper event setup, DataLayer configuration, cross-platform verification in Events Manager
2. 2Ran a three-tier funnel: top-of-funnel acquisition, mid-funnel engagement with returning visitors, bottom-funnel retargeting with new celebrity offers
3. 3Built lookalike audiences from repeat customers and segmented spend by customer value (Bronze, Silver, Gold, Diamond)
4. 4On Google, layered Performance Max and YouTube on top of refined brand search and image-extension campaigns

The results