What's the first thing you look at?

Tracking, always. Most 'performance problems' I've seen, including at Strique.io, turn out to be broken pixels, missing CAPI events, or dashboards nobody trusts. Fix the data before touching budget.

Which platforms do you run?

Primarily Meta and Google Ads, matched to where your buyer actually is. I won't run a platform just to run it.

How is reporting handled?

Plain-language dashboards a founder can read in under a minute, plus a monthly call walking through what's working, what's not, and what changes next.

Do you also produce ad creative?

I direct creative strategy and testing frameworks; production can be in-house on your side or coordinated through my network, depending on scope.

Service 03

Performance Marketing

Paid media that's accountable to a number. Meta and Google campaigns built on clean tracking, real attribution, and creative that gets iterated weekly instead of set and forgotten.

Talk about your project See related work

What's included

Deliverables

Meta & Google Ads strategy and management
Tracking and attribution audits (pixel, CAPI, dashboards)
Creative testing frameworks and iteration cadence
D2C scaling plans tied to margin, not just ROAS
Reporting that founders can actually read

Process

How it runs, start to finish.

Diagnose

Audit tracking, spend, and dashboards. Most 'performance problems' are actually data problems.

Fix the data

Clean attribution before touching budget. You can't scale what you can't measure.

Scale spend

Push budget into what's proven, kill what isn't, on a weekly cadence.

Report plainly

Dashboards a founder can read in sixty seconds, not a wall of platform metrics.

Track record

Where this has already shipped.

Scaled Facebook Ads for a luxury footwear brand

Ran ROI-driven paid social for a celebrity engagement platform

Founding team, Strique.io, an agentic marketing platform for D2C brands

2024Performance Marketing

Luxury Footwear Brand

Scaled Meta Ads spend for a premium footwear label without losing ROAS. That's the classic scaling trap most accounts fall into.

Meta AdsD2CScaling

2024Performance Marketing

Tring: Celebrity Engagement Platform

Fixed broken tracking, then rebuilt the funnel to take daily orders from about 25/day to 70 to 100/day.

Meta AdsGoogle AdsTracking

2024Performance Marketing

Wireless Audio Brand

Google Ads was bleeding spend with nothing converting except brand search. Rebuilt it around Performance Max and quadrupled sales.

Google AdsPerformance MaxMerchant Center

FAQ

Common questions

What's the first thing you look at?: Tracking, always. Most 'performance problems' I've seen, including at Strique.io, turn out to be broken pixels, missing CAPI events, or dashboards nobody trusts. Fix the data before touching budget.
Which platforms do you run?: Primarily Meta and Google Ads, matched to where your buyer actually is. I won't run a platform just to run it.
How is reporting handled?: Plain-language dashboards a founder can read in under a minute, plus a monthly call walking through what's working, what's not, and what changes next.
Do you also produce ad creative?: I direct creative strategy and testing frameworks; production can be in-house on your side or coordinated through my network, depending on scope.

Let's see if performance marketing is actually your bottleneck.

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