Writing

Thinking out loud, mostly on Medium.

I write to think clearly, not to hit a content calendar. Growth, data, tools, and whatever else is stuck in my head that week.

The All-in-One Shopify App That You Need for Your Online Store

A practical look at consolidating the app stack behind a Shopify store: what to keep, what to cut.

Why gamified practice sticks better than tutorials when you're learning to query data, for marketers, not just engineers.

Also on LinkedIn

One of the better-performing posts: a framework for diagnosing dropping campaign performance before touching budget.