Writing

Notes on growth, search, and paid media.

I write to think clearly, not to hit a content calendar. Long-form pieces on SEO, PPC, and growth live here, shorter thoughts go on LinkedIn and Medium.

More writing on Medium

On this site

AI SEO Services in Ireland: Getting Found by ChatGPT, Perplexity, and AI Overviews

What AI SEO services actually involve, the real technical factors behind getting cited by ChatGPT and Google AI Overviews, and why most Irish agencies are still just bolting it onto traditional SEO.

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On this site

SEO Services in Ireland: What You're Actually Paying For

A straight breakdown of what SEO services in Ireland actually cost, what's genuinely included at each price point, and where the AI search shift changes the calculation.

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On this site

PPC Agency Ireland: What a Good One Actually Does Before Touching Your Budget

What PPC agencies in Dublin actually charge, the diagnostic order a good one runs before adjusting spend, and how to tell the difference before you sign a retainer.

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Medium

The All-in-One Shopify App That You Need for Your Online Store

A practical look at consolidating the app stack behind a Shopify store: what to keep, what to cut.

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ILLUMINATION

Level Up Your SQL Skills With This Addictive Online Game

Why gamified practice sticks better than tutorials when you're learning to query data, for marketers, not just engineers.

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Also on LinkedIn

Shorter thoughts, posted more often

One of the better-performing posts: a framework for diagnosing dropping campaign performance before touching budget.

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